A 9-year client. European Auto Service in Boca Raton, tells how the Ad-Card Auto Service Direct Mail Marketing Program and the DMV List helped his business with a 22% increase the first year.
A 17-year client, Steve Louden of Louden Motorcar Services in Dallas, discusses the Ad-Card Auto Service Marketing Direct Mail Program.
Do You Actually Want To Make More
When You Finally Come To Realize That Money Comes From Where Money Is, It Changes Your Whole Perspective On Auto Service Marketing.
When you buy an auto service marketing direct mail program, you are not buying ink on a postcard and the cheapest way to send it out. You are buying the quality of customer who walks through your door. That is why the endless discussions about "Car Count" is utterly meaningless and cheap, coupon slathered auto repair advertising direct mail doesn't deliver high profits.
The only way to make serious money in the auto service business is to fill your shop with fine car, high-income customers.
Car Count Is Meaningless!
Let's Be Pioneers and Break Some New Ground Right Here
There Are Two Basic Types Of Auto Service Marketing Direct Mail
1) Auto Service Marketing Based Only On Increased Car Count
The Car Count Strategy takes into consideration the goal of getting more cars to your shop. Normally with little distinction in knowing the income level or propensity of the car owner to keep their car in top maintenance and repair. (In other words: "Will They Spend The Money?")
Any old car fits into this category. Thus the endless disappointment in Car Count Auto Service Marketing for bringing in mostly low income, low RO average customers. You can't sell an $800 brake job to a $50 pocket.
In this economy, most people don't have much money. But those that do usually don't reply to cheap auto service marketing because it looks like you are an "All Makes and Models" shop. They don't trust you to properly service their fine car or treat them right. If they did trust you from what they saw on your postcard, you would be getting a lot more of them from your current direct mail program. But you're not. Right?
Car Make Auto Service Marketing applies the strategy that certain car makes (within given year ranges) belong to people who have high incomes. In addition, by the very nature of the vehicle they have selected, they are willing to pay well to keep their fine car in perfect running condition.
Mid to high priced cars, luxury and performance cars fit into this category. Proper year selection makes even the mid-priced vehicles a great customer. Honda, VW, Chevy, Ford, Toyota, Mercedes, BMW, etc. for example.
With Car Make Strategy you select your perfect auto repair customer almost every time by selecting the vehicle they drive. They have spent more money to purchase the fine car that they love. Often with their ego tied deeply to their car.
There is nothing better than the way they pull up to a fine restaurant in their Mercedes. Some enjoy the way others look at them when they step gracefully from their Bentley. The Porsche driver puts on his virtual helmet as he enters his world class race car. The VW TDI owner is proud of the technology and mileage of their diesel automobile. And the Suburban owner loves stuffing six kids in that beautiful SUV to run to baseball practice.
Are You Still Operating Under The False Assumption That:
All you have to do is get a new customer into your shop once - and – by treating them right - you have a great chance at getting them back as a loyal customer at full price?
HERE’S THE REALITY. If a high income customer likes you on the first visit, they will come back as a full price customer. A low income customer, however, will never come back, even though they like you. Why? Because they can’t afford to pay full price.
Only Fine Car High Income Customers Can Afford To Be A Loyal Full Price Customer!
You've Got Nothing To Lose
And Possibly Everything To Gain - So Why Not Just Call Us Right Now.
We will get you a car count by make and year in your local market. Put the counts up on a map to show you where they are. Then give you the count so you will know (maybe even for the very first time) exactly how many of the cars you love to work on are actually in your market area.
Then we will give you a proposal for the Ad-Card Auto Service Marketing Direct Mail Program. The very program that has been bringing in fine car, high-income customers since 1984 for clients just like you. All You Have To Do Is Say Yes Or No.
Maybe you just want to buy the DMV make, model, year mailing list. That's OK too.
Motor Service Marketing
Call For Details (800) 428-0286
Hours: 9:00am to 5:00pm, Monday - Friday
Mailing Address: 16523 Waycreek Rd., Houston, TX 77068
Services include: Ad-Card, Auto Service Marketing, Auto Repair Marketing, Auto Repair Advertising, Direct Mail, Web Site Design and SEO, AND NEW - Auto Repair Advertising Articles that we have had rank on the first page just like a new website.