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Most Auto repair marketing companies that offer automotive direct mail, automotive web sites, and auto service marketing, simply talk about car count. However, if you are actually looking to make a profit from your auto service marketing, you need far more than an increase in car count, you need large numbers of the right cars and the right people, who have money and the inclination to spend it to keep their car running properly. Any auto repair marketing, automotive direct mail or automotive web sites that just increase your car count will never increase your margin of profit. They only create busy work, so you can barely get by.
Motor Service Marketing has 28 years of upscale auto repair marketing experience, delivering high income customers, with fine cars, the money and desire to keep them running properly.
Our specialty is upscale, high image, friendly, professional, auto repair marketing, auto service marketing, automotive direct mail and automotive web sites that attract high income customers and specialty customers by, make, model and year. European auto service marketing, Japanese auto repair marketing, even SUV specialty auto service advertising, and American vehicle auto repair advertising. We can get any set of vehicles by make model year in 19 states, and by make and model in the other 31 states.
Visit www.DMVLists.com to see if your state has the list available in your auto repair marketing area.
When it comes to automotive direct mail and automotive web sites, the secret to capturing the Prime Customer, the customer with money and the desire to keep their car running to perfection, is a class image. A cheap image, creates cheap assumptions and attracts a cheap customer. Automotive direct mail with class attracts Prime Customers. Which customer are you looking for?
The best way to make your automotive service marketing work hard for you is to flip your customer base. Here’s what I mean...
When 50% to 70% of the new customers, responding to your automotive service marketing, are low income customers, what are you accomplishing?
Let’s say 20 new customers walked through your door last week responding to your automotive service advertising program. If 80% of them were high income customers and only 20% were low income customers, you’d hear the word YES most of the time and your RO average would skyrocket. Life is good!
However in the real world the average auto service shop has about a 60% to 70% low income customers and only 30% to 40% high income customers. Thus the average shop’s - RO average is (well) AVERAGE to POOR. Life is not good!
To turn your average Repair Order into a great RO you need to flip your customer base to only - 30% low income & 70% high income. Life is very good!!
To do this - you need upscale auto service marketing that is designed for - caters to - and is placed in the hands of - the high income customer -or- the right vehicle by make and year. You need automotive service marketing - that delivers the “Prime Customer” - not just any customer.
Attract the high income crowd and let the low income group just slide on by. Your business changes instantly.
How do we do it? With 28 years of high income automotive service marketing experience, to the Prime Customer, (the customer with a fine car, money and the willingness to spend it on their car) Motor Service Marketing knows exactly where those customers are and how to capture them.
Find out what classy auto service advertising can do for your image and your bottom line. Selective auto service marketing catches the winners and lets the little fish swim on by. You won’t even have to waste the time to throw them back. You Win!
Motor Service Marketing works with only one client per market area. Most auto repair marketing companies promise you the world, then once you sign up, they slide down the street and sign up one or two
of your direct competitors with the same program cutting your response rates from one half to a third of what you thought you were buying.
Motor Service Marketing creates auto repair marketing programs for one - and only one - client in your marketing area, based on the zip codes you choose. And we’ve been doing it that way for 28 years. If you are our client, you are our only client in that market area.
Selling auto service is, both an art and a science. To be great at it, you have to master both sides.
The science - you have to get your message in front of the right people.
The Art - you have to give the prospect exactly what they are looking for to get them to call or come into your shop.
Most auto service marketing programs miss it on both counts. Most of them attracting low income customers only.
DON’T STOP READING NOW. GO GET THE REST OF THE STORY. Take a look at the little on-line book . The Art and Science of Selling Auto Service. It is the culmination of 28 years of preferred customer, automotive service marketing. It’s free. No tricks. No sign-ups. No e-mail necessary.
www.SellingAutoServcie.com
At least read the first 5 pages. I’ll bet you’ll keep reading.
But this little book will show you what you need to do to get your automotive service business working for you rather than you working for it. Only then can you begin to enjoy the fruits of high profits rather than gathering a few alms like a beggar from low income customers.
Yes - it’s legal. Yes - it is the real thing. Yes - it will make a huge difference in your marketing response and success!!
Other list sellers, that don’t have this list, say it’s fake or it is illegal. We have used it for 7 years in the available states and there is nothing better. It is safe. IT IS DMV. Nothing else comes close.
Go to: DMVLists.com for the full scoop on why it is legal and the best list there is in those 19 states.
We look forward to hearing from you - Zed Daniels