Auto Service Shop Owner Why Are You Looking Up Auto Service Marketing Sites?
Because you are not happy with your current auto service marketing. Your auto repair direct mail marketing is bringing in the wrong customer. You are a European specialist and can’t get a good mailing list to reach your chosen car owners. Or your web site is not ranking properly, but when someone does hit your site, the content is so weak nobody calls.
Auto service marketing is about hitting the high income car owner, with a message of professionalism and comfort strong enough to get them in your door the first time.
I DON'T BELIEVE IN CAR COUNT!!!
I BELIEVE IN HIGH INCOME
FINE CAR MONEY CUSTOMERS
IF YOU ARE NOT BRINGING IN THE TOP 30% TO 40% OF THE INCOME EARNERS IN YOUR MARKET, YOU ARE GOING BROKE. WHY BOTHER?
Motor Service Marketing Is Not For Every Auto Repair Shop. We Are Specialists Who Work Best With Specialists.
MOTOR SERVICE MARKETING DOES ULTRA UPSCALE AUTO REPAIR DIRECT MAIL MARKETING AND WEB SITES DESIGNED TO CAPTURE HIGH INCOME FINE CAR MONEY CUSTOMERS
If you are a general repair shop that likes to promote “All Makes And Models” then we are not your auto service marketing company.
The biggest competitive bloodbath in the industry is general auto service. It is a losing battle in most markets. The best thing you can have to win the general auto repair shop marketing battle is have the perfect location at Main Street and Central Ave., and people will just stumble in.
Some 80% of general auto repair shops will beat their brains out trying to bring in high income customers and just barely get by for the life of their business. There is a good reason for it.
HOWEVER - if you are a general service shop that wants to attack Ford, Chevy and Ram trucks and SUVs (or any other cars you like) - we are exactly who you are looking for. If you want to bring in Honda and Acura, Toyota and Lexus, Mercedes and BMW – we are the best choice to build that side of your business for auto repair direct mail marketing or web sight design and SEO.
Are you a European or Japanese auto repair specialist? There is no one better in the auto service marketing industry to drive the right car owners by make, model and year into your shop.
Call Us Right Now - I Will Tell You How We Do It - And Give You A Free Market Analysis
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Keep your techs working on the cars you know and love to work on. The cars you can fix the fastest, without comebacks, and higher profit margins. When you compromise on your auto repair marketing for a slightly lower up front cost, you are compromising on your bottom line in the long run.
If up-front cost was the only important thing, you would still be doing your wheel balancing with a bubble balancer to save $15,000 - but no one would ever come to you for wheel balancing.
"We have been using the Ad-Card program for the last six years. Based on the results tracked we have made the decision to increase our usage every year. We consistently see a 120% return on our investment. That's tracking the new client ONLY on their first visit and does not include revenue from return visits. The card is of a higher quality than most mail pieces and the incorporation of photos along with the client testimonials goes a long way toward building trust before the new client even visits our shop. I consider the Ad Card an integral part of our advertising plan."
An eight year client. European Auto Service in Boca Raton, tells how the Ad-Card Auto Repair Direct Mail Marketing Program and the DMV List helped his business with a 22% increase the first year.
A 16 year client, Steve Louden of Louden Motorcar Services in Dallas, discusses the Ad-Card Auto Repair Direct Mail Marketing Program.
Guess what I just found out? It seems that you sold me your auto repair direct mail marketing program at full price for my geographic marketing area. Then you turned around and sold it to two of my competitive shops - sending their cards to the same homes you are sending mine - also at full price!? Well isn't that nice for you to make 3 times the profit at my expense! I thought I hired you to buildMY business, not to fatten your own wallet with my money. We're done as of right now!
This is what happens when you don't get EXCLUSIVITY.
Does your auto repair marketing company offer EXCLUSIVITY?
Which Auto Service Customer Would You Rather Have?
It is your auto service direct mail marketing and your auto service web site that determines which one you get.
They Care More About The Price Than They Care About The Car*
The Low Income Customer
The Low Income Customer comes to your shop looking for first rate service at below cut rate prices.
What kind of shop do you want to be? Do you want to do 30 oil changes per day, maybe replace some windshield wipers, fix a couple tires and sell an occasional air filter? RO average - $39.95? You might as well go buy an oil change franchise.
And yes - Christian shop owners. There is a place and time when The Lord may put on your heart to help someone in need. I do that too. But you can help far more people if your customer list is made up of 70% or more - Prime Customers! It will change your life. And those you help.
They Care More About The Car Than They Care About The Price*
The Fine Car Money Customer
Wouldn’t you rather have 5 or 10 oil changes per day, with High Income Customers handing over the keys to their Lexus, Mercedes, BMW, Audi, Cadillac, Suburban, Acura, Explorer, Lincoln or even a $50,000 to $70,000 Escalade or 4x4. NOW YOU'RE TALKIN!
In the auto repair business, there is just no substitute for High Income Customers. If you have 20% or less High Income Customers, you are severely hurting financially. If you have 70% or more, you are blessed beyond belief!
The only way to bring them in is with auto service direct mail marketing that goes to the right car owners, catches their attention, and pulls them into your shop!
Attracted By Giveaways And Low Priced Coupon Offers
Their Goal - To Spend As Little Money As Possible
Attracted By Professional Image, Reputation,
Special Personal Treatment
Their Goal - To Keep Their Car Safe And Running To Perfection