When You Finally Come To Realize That Money Comes From Where Money Is, It Changes Your Whole Perspective On Auto Service Marketing.
When you select an auto service marketing direct mail program, you are not buying ink on a postcard and the cheapest way to send it out. You are buying the quality of customer who walks through your door. That is why the endless discussions about "Car Count" is utterly meaningless. But high income car count means everything.
The goal of auto service marketing is not to find the cheapest way to put a postcard in the mail. Your goal is to see how many high income customers you can get into your shop with their fine car. The Cheapest auto service marketing can actually be by far the most expensive in lost profits on the customer side! The Ad-Card Program changes all that.
Auto service marketing is about hitting the high income customer with an assumption of professionalism and comfort - strong enough to get them to try you. The Ad-Card Auto Service Marketing Program has been doing that for the last 30 years.
The only way to make serious money in the auto service business is to fill your shop with fine car, high-income customers.
Car Count Is Meaningless!
Let's Be Pioneers and Break Some New Ground Right Here
There Are Two Basic Types Of Auto Service Marketing Direct Mail
1) Car Count Auto Service Marketing
Car count auto service marketing takes into consideration the goal of getting more cars to your shop, with little distinction in knowing the income level or propensity of the car owner to keep their car in top maintenance and repair.
Any old car fits into this category. Thus the endless disappointment in Car Count Auto Service Marketing for bringing in mostly low income, low RO average customers. You can't sell an $800 brake job to a $50 pocket.
In this economy, most people don't have much money. But those that do usually don't reply to Car Count Auto Service Marketing because it looks like you are an "All Makes and Models" auto repair shop. They don't trust you to properly service their fine car or treat them right. If they did trust you from what they saw on your current auto service marketing postcard, then you would be getting many more of them, wouldn't you? But you're not.
2) Car Make Auto Service Marketing Direct Mail
Car Make Auto Service Marketing applies the strategy that certain car makes (within given year ranges) belong to people who have high incomes. In addition, by the very nature of the vehicle they have selected, they are willing to pay well to keep their fine car in perfect running condition.
Mid to high priced cars, luxury and performance cars fit into this category. Proper year selection makes even the mid-priced vehicles a great customer.
When You Use Car Make Auto Service Marketing Direct Mail, you are targeting your perfect auto repair customer almost every time by selecting the vehicle they drive. They have spent more money to purchase the fine car that they love. Often with their ego tied deeply to their car.
Are You Still Using The Completely Failed Strategy That:
All you have to do is get a new customer into your shop and once they see how great you are - they'll come back in at full price as a long-term customer.
That is a complete fallacy that I have heard low-priced competitors say to shop owners over the last 30 years. Even the coupon packet mailer people sell that strategy. But it cannot ever work! Why?
Only Fine Car High Income Customers Can Afford To Be Loyal
Only High Income Customers Come Back To Pay Full Price For Your Services
The low income customer may completely fall in love with your auto repair services on their first visit, but they do not have the money to come back at full price! The majority of the coupon shoppers trying your shop for the first time will be at the shop down the street the next time they need an oil change, using their coupon.
An 8-year client. European Auto Service in Boca Raton, tells how the Ad-Card Auto Service Marketing Direct Mail Program and the DMV List helped his business with a 22% increase the first year.
A 17-year client, Steve Louden of Louden Motorcar Services in Dallas, discusses the Ad-Card Auto Service Marketing Direct Mail Program.
"We have been using the Ad-Card program for the last six years. Based on the results tracked we have made the decision to increase our usage every year. We consistently see a 120% return on our investment. That's tracking the new client ONLY on their first visit and does not include revenue from return visits. The card is of a higher quality than most mail pieces and the incorporation of photos along with the client testimonials goes a long way toward building trust before the new client even visits our shop. I consider the Ad Card an integral part of our advertising plan."
Remember This: We offer EXCLUSIVITY. That means the first auto repair shop in your market area will get the Ad-Card Auto Service Marketing Program - shutting out all other shops. Call fast just in case you might be interested. There is no harm in telling me no.
Motor Service Marketing
Call For Details (800) 428-0286
Hours: 9:00am to 5:00pm, Monday - Friday
Mailing Address: 16523 Waycreek Rd., Houston, TX 77068
Services include Ad-Card, Auto Service Marketing, Auto Repair Marketing, Auto Repair Advertising, Direct Mail, Web Site Design, SEO, Auto Repair Direct Mail Mailing Lists, DMV List.